Trust
Every claim is verified or visibly unverified. Payment buys a listing, never position.
Trust & promise
Trust should be easy to see. Not buried in guesswork.
Families should not have to guess whether a listing is real, current, or relevant. Businesses should not have to buy their way to the top.
01 / the promise
Three things we stand for. In that order.
Freshness
Information is current or clearly marked as not current. Meaningful updates matter.
Belonging
ScoutLocal helps families rebuild a sense of home faster after every move.
02 / the never list
Things we will not do, even when it would be easier.
01
Sell badges or rank
02
Let owners hide reports
03
Auto-renew without seven days notice
04
Use dark patterns to discourage cancellation
05
Sell or share military family data with advertisers
06
Send notifications without a clear benefit
07
Use urgency, FOMO, or scarcity
08
Hide verified-closed status
09
Use sponsored slots without documented criteria